For local businesses.
Clinics, restaurants, trades, studios, shops. When someone nearby asks an assistant who to call, find out whether the answer is you.
Buyer questions are written for your city or district, in the words a real local customer uses.
A single report covers one business in one place. Additional locations are quoted per market.
We only need your public website. Nothing to install, no logins, no analytics.
Why local businesses are the most exposed
Local questions are the most common thing people ask assistants when they are ready to spend: “who does emergency plumbing in Sabadell?”, “best physio near Chamberí for a running injury?”, “a florist in Bilbao that delivers same day?”. The assistant answers with three or four names and a sentence about each. There is no map pack, no page of ten results, no ad slot to buy your way into. If the assistant has a thin or outdated picture of you, you are simply not in the sentence.
Most local businesses have never seen that sentence. Their Google listing looks fine, their reviews are good, and they have no idea that Perplexity says they close on Sundays or that ChatGPT recommends the competitor two streets over for exactly the service they do best.
What your report tells you
- Mention rate — how often you are named across 120 answers, and by which assistant.
- Who gets recommended instead — the local competitors the assistants prefer, ranked by how often they appear.
- What the assistants get wrong — hours, prices, services, address — each traced to the stale directory or old article it came from.
- What your website is missing — the schema, plain-text details and quotable pages that make a local business easy for a machine to recommend.
- A fix list in order — usually five to eight items, written so you or your web person can do them in an afternoon.
Typical fixes for a local business
- Correct the two or three directory listings the assistants actually rely on, rather than all forty.
- Put name, address, phone, hours and service area in plain text on every page — not only in an image or a map embed.
- Add LocalBusiness schema with opening hours, service list and area served.
- Publish one page per service that answers the exact question a buyer asks (“Do you do same-day emergency call-outs?”).
- Add a dated “what's new” note so the site does not read as abandoned.
How often to measure
One report tells you where you stand today. The quarterly plan shows whether the fixes worked and whether a new competitor has entered the assistants' answers. For most local businesses, four reports a year is the right cadence — assistants update their picture of a business slowly, and quarterly is frequent enough to catch drift without paying for noise.